HIGHWAY TAKEOVER
Dominating the Entebbe Road
Location
Kampala-Entebbe Highway
Impact
950K Daily Viewers
Reach
75% Commuter Coverage
Duration
9 Months
CAMPAIGN OVERVIEW
A strategic highway billboard campaign designed to capture the attention of daily commuters along Uganda's busiest highway corridor connecting Kampala to Entebbe International Airport.
THE CHALLENGE
Creating memorable impressions with limited viewing time while competing with numerous advertisements along the heavily trafficked Kampala-Entebbe expressway.
OUR SOLUTION
Developed a sequential storytelling approach across 12 strategic billboards from Kampala to Entebbe, creating a narrative that unfolded as travelers journeyed to the airport. Bold typography in English and Luganda ensured quick comprehension at highway speeds.
SERVICES PROVIDED
CAMPAIGN GALLERY
MEASURABLE RESULTS
Our data-driven approach delivered exceptional outcomes that exceeded client expectations and industry benchmarks.
950,000 daily commuter and traveler impressions
75% of target demographic exposed multiple times weekly
58% increase in brand recall among airport travelers
Campaign extended due to exceptional performance metrics
LET'S CREATE
YOUR SUCCESS
STORY
Ready to launch a campaign that delivers real results? Let's talk about your vision and create something extraordinary together.