TRANSIT TRANSFORMATION
Moving Kampala Forward
Location
Kampala City Taxi Network
Impact
2.1M Monthly Reach
Reach
85% Transit User Exposure
Duration
18 Months
CAMPAIGN OVERVIEW
A comprehensive transit advertising campaign that transformed Kampala's iconic taxi network into a moving gallery of brand experiences, reaching millions of daily commuters across the city.
THE CHALLENGE
Creating cohesive brand messaging across diverse taxi routes and matatu formats while maintaining visual impact in Uganda's vibrant, crowded urban transport environment.
OUR SOLUTION
Implemented a unified visual system across taxi wraps, bus shelters, and taxi park signage using bold color blocking and oversized typography in English and Luganda that remained legible in Kampala's dynamic traffic conditions.
SERVICES PROVIDED
CAMPAIGN GALLERY
MEASURABLE RESULTS
Our data-driven approach delivered exceptional outcomes that exceeded client expectations and industry benchmarks.
2.1 million monthly impressions across Kampala transit network
85% of daily taxi users exposed to campaign messaging
380% increase in brand inquiries from upcountry regions
Recognition as Most Innovative Transit Campaign in Uganda
LET'S CREATE
YOUR SUCCESS
STORY
Ready to launch a campaign that delivers real results? Let's talk about your vision and create something extraordinary together.